The new face of a franchise.

Joe Flacco hasn't yet signed his impending mega-contract after winning the Super Bowl, but he's already the new face of a franchise. The Haribo Gummy Bear franchise.

Via: @SunnyOnSports

Flacco signed an endorsement deal with Haribo, the world's largest makers of gummy treats, just before the Super Bowl. According to ESPN, the only other athlete to even sign a deal with Haribo is 1989 NASCAR Winston Cup champion Rusty Wallace, so Joe's in esteemed company.

H/T @SunnyOnSports