Not Apple's “1984.” For Tabasco, from 1998.
One character (well, two), no dialogue, production cost: a few thousand bucks.
Impact: immeasurable.
And very brave of Tabasco to use such an...unappealing character as the hero.
As you watch the game today, look for somebody —anybody — to air a beautifully simple, creative spot like this that cuts through all the stupid celebrities/talking, dancing babies/female exploitation/social media begging...bullshit.
I am not hopeful.
Another great spot, from 1999.
It was Monster.com's first commercial.
Brilliant.