Though with over 2.5 million views, SodaStream's commercial is already a big publicity winner.
Apparently, the ad made CBS brass uncomfortable because it was a hit at two big Super Bowl sponsors, and — more importantly — two of network TV's biggest advertisers.
Considering some of the direct attack Super Bowl spots run by Coke and Pepsi against each over the years, this is a pretty transparent double standard by CBS.
SodaStream, a seller of home soda-making machines, had already had an ad banned in the UK because it "denigrated the bottled drinks market."
Below is the replacement spot they will be running in the 4th quarter of today's game.