We're not Djoking.
Image by Andy Wong / AP
This is Pule, the world's most expensive cheese. Novak Djokovic just bought all of it.
Novak Djokovic, the number-one tennis player in the world and budding restaurateur, bought the entire 2013 supply of Pule in order to supply his chain of Serbian restaurants. Pule is a white, crumbly Serbian cheese, which costs an astronomical £800 a kilogram, equivalent to $584 dollars per pound. Djokovic will sell the cheese at his Novak Cafe & Restaurant locations, which are spreading across Serbia.
The cheese is made from the milk of a few select Balkan donkeys living on a nature reserve.
Via: en.wikipedia.org