It's also the stupidest. But this is sports.
Like many good commercials that have come before it, this new spot for French TV channel Canal+ riffs off of one very simple thing — the soccer goal celebration. The production quality is what makes this simple spot sing and not sink.
Canal+ is industry-famous for their TV ads, like these two award-winning spots: "Closet" and "Bear."
Ad agency: BETC, Paris.