It’s the perfect storm matched with American spirit.
We have an Olympic hangover and the only prescription is more 'Murica.
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American patriotism is still lingering from the Sochi Olympics and USA fans are shifting that united spirit toward the World Cup. After two heartbreaking losses to Canada in Olympic hockey, USA fans are craving some sort of redemption as World Cup underdogs.
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This Beats By Dre commercial pumped everyone up.
A few days before the World Cup started, this commercial was released, giving a new look to the tournament while becoming the soundtrack of the games.
It's not a big commitment.
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Since Brazil is only one hour ahead of us, Americans can watch the games live during normal hours without having to wake up super early or stay up super late. Plus, some of the games are in prime time.
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The World Cup has no real competition.
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The NBA season is over, the NHL season is over, and football is just entering the first stages of the offseason. So aside from baseball, which is in a midseason slump, the World Cup has no real competition.