Hit him in the nose and get 100 points. Update: The club plans to make a donation to the Russia Freedom Fund.

Ski Bums, an international LGBT skiers and snowboarders club, staged a protest against Russia's anti-LGBT laws Tuesday in New York City, asking passers-by to toss snowballs at a massive banner bearing the face of Vladimir Putin.

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Ski Bums teamed up with NYC-based advertising agency Grey to put on the game. Organizers spent over six hours Monday filling several coolers with snowballs.

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"We are taking shots at Putin with snowballs. It's the Olympics and we're all about equality and we believe that everyone should be free to be who they want to be," organizer Shannon May told BuzzFeed.

"It's winter time, we're going to get hit with another blizzard here in New York, so we figured let's put the snow to good use," she said.

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With the Winter Olympic Games underway in Sochi, Russia, Ski Bums placed Olympic Rings over Putin's face and assigned them with point values. Hitting Putin square in the nose earns you 100 points.

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