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Chevrolet Features LGBT Couples And Families In Ads During Olympics Opening Ceremony

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“While what it means to be a family hasn’t changed, what a family looks like has.”

During the opening ceremonies of the Winter Olympic Games in Sochi, Russia, American automaker Chevrolet debuted two ads that included LGBT couples and families.

During the opening ceremonies of the Winter Olympic Games in Sochi, Russia, American automaker Chevrolet debuted two ads that included LGBT couples and families.

One ad featured real couples via social media, like Francis and Cassius, whose wedding video has been on Vimeo since Sept., 2012.

Chevrolet / Via youtube.com

The ad also highlighted openly gay scientific prodigy Jack Andraka, who developed a breakthrough test for pancreatic cancer.

The ad also highlighted openly gay scientific prodigy Jack Andraka, who developed a breakthrough test for pancreatic cancer .

Chevrolet / Via youtube.com

The second ad focused more on families.

The second ad focused more on families.

Chevrolet / Via youtube.com

"While what it means to be a family hasn’t changed," said the narrator, "what a family looks like has."

"While what it means to be a family hasn’t changed," said the narrator, "what a family looks like has."

Chevrolet / Via youtube.com


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