Curry, Colin Kaepernick and Evgeni Malkin are among the athletes who wear the MoGo company’s gear. Athletic equipment you want to eat: the next big thing?
(WARNING: This picture is from last year, so it's possible that it does not depict a flavored mouthguard.)
Rocky Widner / NBA / Getty
Before the NBA season, star Golden State shooter Stephen Curry announced that he would be wearing, and endorsing, a line of flavored mouthguards made by a company called MoGo. Flavors include bubble gum and fruit punch. (MoGo says flavor is "embedded" in the mouthguards' plastic, and this review confirms the taste lasts through several uses.) Candy and exercise? Sounds like a great recipe — for hot vomit stew, am I right? But it turns out that Colin Kaepernick, Pittsburgh Penguins forward Evgeni Malkin, all-time leading NCAA lacrosse scorer Matt Danowski and a crew of other pros also endorse MoGo's products, which the company says are sold in 2,000 sporting goods stores in the United States. (They're definitely sold online by Dick's and Eastbay.)
In case this strange-sounding idea was in fact the wave of the future, we scientifically evaluated several MoGo flavors with a team of flavor professionals/people who were in the BuzzFeed office on a Friday.
Lemon
MoGo
Rating on a 1-10 scale: 3
Tasting notes: "Smells like a car freshener. Tastes like what I'd assume one of those Mr. Sketch markers to taste like."