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Shaq, New Part-Owner Of NBA's Kings, Says He'll Help Turn Sacramento Into A Global Brand

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Shaqramento.

Former NBA star Shaquille O'Neal was introduced as an owner of the Sacramento Kings at a press conference Tuesday.

Former NBA star Shaquille O'Neal was introduced as an owner of the Sacramento Kings at a press conference Tuesday.

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"This is an exciting day for me," he said. "We want to make Sacramento more of a global brand, create jobs downtown. We want to do a lot more." He was presented with a "Shaqramento" jersey.

"This is an exciting day for me," he said. "We want to make Sacramento more of a global brand, create jobs downtown. We want to do a lot more." He was presented with a "Shaqramento" jersey.

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Shaq owns between 2% and 4% of the Kings, a source told Forbes.

Shaq owns between 2% and 4% of the Kings, a source told Forbes .

Twitter: @tavlian

O'Neal's investment in the Kings, which is less than 5%, is likely as much a marketing ploy to help the team get their new arena than a financial maneuver for the former Los Angeles Lakers great."


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