The 30-second spot is currently running on the Jumbotron outside of the entrance to NASCAR’s Brickyard 400, which is Sunday in Indianapolis.
Uh. Oh.
"The new beer?"
In a pig's ass.
The Marijuana Policy Project is the media buyer of this here commercial, which started running yesterday, and runs through tomorrow on a big screen outside the Indianapolis Motor Speedway
If the MPP thinks that, by using an obviously fake good ol' boy v/o, they're going to assuage the anger of real good ol' boys, they are fucking stoned.
As fellow hillbilly-ish ad critic David Griner points out at Adweek, Miller Lite is one of NASCAR's biggest sponsors, and they sure as shit is stinky ain't gonna sit on the sidelines of this shitfaced debate.
I'm the son of Appalachian Trail hillbillies, and I have several uncles, aunts, and cousins (and a father) who are HUGE race fans. And they also will not take this disparaging of Cold Gold lightly.
Via: adweek.com