What looked like another tale of NCAA greed takes an uplifting turn.
Prior to the 2013 NCAA tournament Adidas issued redesigned uniforms for some of the programs they sponsor. Their finished product got a lot of negative publicity for obvious reasons.
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What got considerably less attention was the inspirational phrase "Rise to the Occasion" that they started printing on team t-shirts.
Final Four teams like Louisville and Michigan have been wearing the shirts as warmups all tournament.
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