The Victoria's Secret brand Pink's partnership with Major League Baseball is back in full swing, and it's very cutesy. But maybe a LITTLE cuteness isn't so bad.
Via: victoriassecret.com
As Major League Baseball's Opening Day approaches (falling, this year, on Sunday, March 31), many female fans of the sport may find themselves thinking ahead to summer days in the park and wondering, What am I going to WEAR?
(That's a joke.)
Sporting goods stores are ramping up for seasonal sports apparel, and chief among the makers of sports apparel designed for women is Victoria's Secret, which, just in time for the first game of the season, is offering a free express shipping upgrade for any Pink MLB purchase. There's just one problem with the promotion: The Yankees tank top worn by the model appears to have been dipped halfway into a paper shredder prior to delivery. (See above.)
Via: ballparkbiz.files.wordpress.com
Far be it from me to determine the legitimacy of fringe as a fashion trend (although actually, why not, I do have eyeballs), but this is a shirt in the classic irritating tradition of girly-fied, pink-soaked, sexed-up sports apparel for women.
Pink sports apparel for women was a thing well before Pink the brand, but Victoria's Secret reintroduced girlish sports clothes to the marketplace in a big way when it first announced its collaboration with the MLB in 2010, after much success with the "Collegiate Collection" featuring T-shirts and sweatpants designed with schools' colors and mascots.
If there were definite things to celebrate about the Pink/MLB partnership — more importantly, an expanded availability of women's sports clothes has to mean, on some level, a recognition that lots and lots of women are devoted sports fans; less importantly, the trendier Pink items might've encouraged other companies' shift from that weird cap-sleeved, baby-thin collar thing women's sports T-shirts seemed so often to have going on — there was also cause for egalitarian concern: Why did so much of the clothing on offer have to sparkle?