James Harden: excellent basketball player, terrible song singer.
To truly be an NBA All-Star, one has to give of oneself fully — you can't just show up and play ball, so to speak. You have to ENTERTAIN. Because, like, you're not going to actually try when you're on the basketball court; this game doesn't matter. The NBA knows this, so they make the players do goofy-as-hell things. For example: prerecording love songs to show on the Jumbotron. (All-Star Weekend does just follow Valentine's Day! It's timely!)