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The Brooklyn Nets'"Brooklyn" Chant Is A Staggering Marketing Failure

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FAAAA-IIIILLLLL.

"Stop making fun of us." - Deron Williams, probably.

Image by Ray Stubblebine / Reuters

The Brooklyn Nets should've had it easy. It shouldn't have been hard to make the Barclays Center, their home, a raucous arena. Brooklyn is a great place for a team, a city famous for basketball and good, loud rap music. Just open the doors and let the people do what they do.

This is what the Brooklyn Nets came up with as the central element of their arena experience:

That grating, half-assed, abysmal moan is the official sanctioned fan chant of the Brooklyn Nets. The PA system at the Barclays Center prompts the crowd to participate in it countless times every game. Imagine being a Nets player and having to listen to that, every few minutes, every single home game, at least 41 times a year. Picture this: It's early in the game, you're trying to get in the groove, trying to get something started. All you need is a little jump from the crowd, a little gas to get this going. And then —


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