A first in Super Bowl advertising history.
This is Coke's "Chase" Super Bowl commercial: three groups — cowboys, showgirls, and Badlanders — race through the desert (a la, It's a Mad Mad Mad Mad World) toward a giant Coke bottle, only to see that they still have 50 milles to go. Viewers are then asked to go to cokechase.com, where they can vote for the team they like best.
It is a big, overreaching mess, in this critic's opinion.
This is the spot Pepsi will be running during the game (presumably after the Coke spot) for their Pepsi Next drink.
(UPDATE: The Pepsi Next spot will NOT run on CBS, it is only running online.)
Pepsi got some look-a-like cowboys, showgirls, and Badlanders, all who desperately prefer Pepsi Next to Coke.
It is far from a great commercial but as a stunt, it's check and mate, Pepsi.