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BuzzFeed has breaking news, vital journalism, quizzes, videos, celeb news, Tasty food videos, recipes, DIY hacks, and all the trending buzz you’ll want to share with your friends. Copyright BuzzFeed, Inc. All rights reserved.

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    “There’s only one Space Jam.”


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    Ellen White talks about the benefits of England’s third place finish in Canada.

    England's heroics at the Women's World Cup have significantly raised the profile of the women's game in the UK.

    England's heroics at the Women's World Cup have significantly raised the profile of the women's game in the UK.

    So we spoke to Ellen White to ask what's changed since she returned home after the Lionesses's success in Canada.

    Manuel Queimadelos Alonso / Getty Images

    1. The women's game is more popular across all ages as part of the #WeCanPlay campaign.

    1. The women's game is more popular across all ages as part of the #WeCanPlay campaign.

    The #WeCanPlay campaign has really taken off since England's success at the Women's World Cup, and Ellen is now seeing first hand experience of that.

    "We're hitting all the different age brackets, and all the different markets out there.

    "Mothers tell us their daughters and young girls are really excited about joining their school girls' team, they didn't even realise their school had a team before.

    "Now they're really excited for the next school year and they're looking forward to playing football, and it's great to think we had an impact on that."

    Tom Dulat / Getty Images

    2. More coverage of the women's game in the media and on TV.

    2. More coverage of the women's game in the media and on TV.

    As well as going to 10 Downing Street, shooting the breeze with Prince William, and meeting fans from all around the country, Ellen notes that the rise in interest from national media has been huge:

    "In terms of the coverage that were getting in newspaper columns, it's great.

    "Social media has been great as well, and quite a few of the girls go on radio and tv often now.

    "That's the key to getting the next generation involved."

    Wpa Pool / Getty Images

    3. The Lionesses are positive role models for girls AND for boys.

    3. The Lionesses are positive role models for girls AND for boys.

    "We're proud we've encouraged girls and even boys," says Ellen, who was one of many players, including Fara Williams (above) to be mobbed by young fans upon returning home from Canada.

    "I feel like more boys are interested, I've got young cousins who are boys, and they're really excited about football, they don't care if it's girls or boys.

    "It's fantastic for boys not to worry about the gender and just focus on enjoying football.

    "It's just all about supporting sport in England."

    The Fa / Getty Images


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    Okay, some of these might be too long, but… Ings Can only get better.

    Stephen Lam / Getty / BuzzFeed

    Athena Pictures / Getty / BuzzFeed

    Matt King / Getty / BuzzFeed

    Serena Taylor / Getty / BuzzFeed


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    It’s harder than you think.


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    World Wrestling Entertainment terminated its contract with him after reports surfaced alleging he made racist comments on video.

    Larry Busacca / Getty Images

    World Wrestling Entertainment (WWE) has terminated its contract with wrestler Hulk Hogan amid allegations that he made racist comments.

    WWE said in a statement Friday:

    WWE terminated its contract with Terry Bollea (aka Hulk Hogan). WWE is committed to embracing and celebrating individuals from all backgrounds as demonstrated by the diversity of our employees, performers and fans worldwide.

    The National Enquirer reported Friday that Hogan made the comments in a sex tape with Heather Clem, wife of his friend Bubba the Love Sponge Clem. BuzzFeed News could not independently confirm the comments.

    The sex tape is part of Hogan's $100 million lawsuit against Gawker, which posted an edited version of it before pulling it down due to a judicial order.

    Shortly after WWE announced Hogan's firing, the wrestler released a statement:

    Eight years ago I used offensive language during a conversation. It was unacceptable for me to have used that offensive language; there is no excuse for it; and I apologize for having done it. I believe very strongly that every person in the world is important and should not be treated differently based on race, gender, orientation, religious beliefs or otherwise. I am disappointed with myself that I used language that is offensive and inconsistent with my own beliefs. It is not who I am. I continue to work every day to improve as a person, and this matter is an important learning experience for me in that regard. As a result I am resigning from my contractual relationship with the WWE.

    Hogan's professional wrestling career started in the 1970s. During the wrestling heyday of the 1980s and 1990s, Hogan won the WWF World Heavyweight Championship 12 times. In 2005, he was inducted into the WWE Hall of Fame. He most recently served as host of WrestleMania 31.


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    The Pro Football Hall of Fame has a rule that disallows families of deceased players from giving speeches in addition to a tribute video, according to the New York Times.

    The family of legendary NFL linebacker Junior Seau will not be allowed to give speeches when he is inducted into the Pro Football Hall of Fame in August, the New York Times reports.

    The family of legendary NFL linebacker Junior Seau will not be allowed to give speeches when he is inducted into the Pro Football Hall of Fame in August, the New York Times reports.

    Reuters Photographer / Reuters

    Seau played 20 seasons in the NFL and was selected for the Pro Bowl twelve times. He died by suicide in May, 2012. Upon examination of his brain, he was found to have Chronic Traumatic Encephalopathy (CTE), a degenerative brain disease that has been linked to football players and other athletes who play contact sports.

    The Times reports that Seau had asked his daughter, Sydney, to speak at his HOF induction, "if he ever made it." Instead of a speech from his daughter, a five-minute video produced by NFL Network will be shown during the induction ceremony.

    The video will not mention his suicide or the post-mortem findings of CTE, according to the Times. Clips of an NFL Network interview Sydney conducted will be included.

    The video-only presentation is consistent with the standard the Hall of Fame implemented years ago. A spokesman for the Hall of Fame said speeches from the families of deceased players "often repeated what was in the video, prolonging an already lengthy ceremony."

    To allow Seau's family to speak at his induction would be an exception to the rule — one which many believe should be made for the NFL legend:


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    On 27 July 2012, Bradley Wiggins rang the bell that signalled the start of the opening ceremony of the London Olympics. Three years later, we asked BuzzFeed UK readers for their memories of the games.

    Stu Forster / Getty Images

    "From the second the kid started singing 'Jerusalem', I was a goner! I loved every bit of it, and cried out of pride throughout the whole thing. It gave me a spark of hope that maybe, just maybe, we might just have a good games!"
    Submitted by Joolz

    "Just feeling so proud to be British – which I think can be difficult in this country."
    Submitted by Jo

    "It was SO GOOD! J.K. Rowling reading, massive Voldemort puppet, the Queen jumping out of a helicopter with James Bond, Shakespeare, and Ken Branagh! It was just the epitome of British creative eccentricity!"
    Submitted by Anonymous

    "The opening ceremony was fantastic, the torch itself was simply stunning. It was a very British ceremony which was understated in a way that knew it couldn't compete with Beijing – however, there was undeniably a feelgood factor provided."
    Submitted by Meg

    "I was round my boyfriend's house and we had a get-together. There was wine and family and friends. I remember getting emotional when the last Olympic ring was 'crafted' and rose to join the others. But the most emotional moment was Team GB entering the stadium to 'Heroes'. I felt this swell of patriotic happiness. What an entrance!"
    Submitted by Alice

    "The giant Voldemort was legitimately the best thing I have ever witnessed in my whole life. Also, Rowan Atkinson."
    Submitted by Anonymous

    Pool / Getty Images


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    Where’s the best place to enjoy America’s past time?

    Tropicana Field

    Tropicana Field

    Team: Tampa Bay Rays
    Capacity: 31,042
    Food Highlight: Rays Cuban Sandwich

    The fixed roof seriously detracts from the ~feel~ of a baseball game: No view, no breeze, and there are lots of obstructed views. It's lacking pretty much everything that makes the sport great for fans, so sadly it takes the bottom seed.

    EaglesFanInTampa / Via en.wikipedia.org

    O.co Coliseum

    O.co Coliseum

    Team: Oakland Athletics
    Capacity: 35,067
    Food Highlight: A slice from West Side gastropub

    It's pretty bold for a stadium that barely fits 35,000 to call itself a 'coliseum'. The concourses are super narrow, making the place extra claustrophobic, and an entire section of perfectly fine seating is covered in tarp and reserved for Raiders games.

    Kai Schreiber CC BY-SA / Via Flickr: genista

    Gregor Smith CC BY-NC-ND


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    Has it really been three years since Danny Boyle wowed us all?

    Listen to this while scrolling down this post.

    It's the music from the Pandemonium sequence (you know, the one with the chimneys). It's a belter.

    w.soundcloud.com

    BBC / Olympics

    BBC / Olympics


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    Last year, 19-year-old Indian sprinter Dutee Chand challenged the international rules banning her from competing in women’s races because of her naturally high testosterone. Monday’s landmark ruling in her favor is dividing the scientific and athletic communities.

    Rafiq Maqbool / AP

    On Monday, the so-called Supreme Court of Sport ruled that 19-year-old Indian sprinter Dutee Chand, as well as all other female athletes who test positive for naturally high levels of testosterone, cannot be excluded from competing in female athletic competitions.

    Chand was banned from competing last July, after winning two gold medals at the Asian Junior Athletics Championship in Taipei. Although she tested negative for doping, the Athletic Federation of India asked that her hormone levels be tested after growing suspicions around her "masculine build" and athletic ability.

    Chand's tests showed that her blood possessed very high levels of natural testosterone, a hormone that helps with things like muscle strength, bone density, and the production of red blood cells — possibly giving her an advantage on the track.

    According to rules adopted in 2011 by the International Association of Athletics Federations (IAAF), track and field's global governing body, as well as the International Olympics Committee, female athletes must have testosterone levels under 10 nanometers per liter — the lower bound of what's considered normal for males — in order to compete.

    The regulations stated that women who exceeded this limit must undergo hormonal treatments or surgeries to lower their bodies' natural production of testosterone, or otherwise be excluded from competing.

    Chand, whose blood testosterone exceeded IAAF's limit, chose to do neither. "I want to remain who I am and compete again. I have lived my life as a girl," Chand told the Indian Express last year.

    Last September, she appealed her case and also sought a much bigger target: overturning the international rules dictating which women can compete.

    On Monday, a three-member panel on the Court of Arbitration for Sport in Lausanne, Switzerland, ruled in Chand's favor, on the grounds that limiting female competitors based on testosterone has not been shown as necessary for ensuring fair competition.

    The CAS has given the IAAF two years to compile scientific evidence establishing that high testosterone is enough to confer a significant advantage to female athletes as compared to their peers.

    But for now, the ruling means that all women — regardless of their natural hormone levels — will be allowed to compete.

    "Dutee took a huge and courageous risk with her decision to challenge a policy she felt was unfair to her and to all women athletes," Katrina Karkazis, a bioethicist at Stanford University who studies gender and athletics, told BuzzFeed News by email. "It's a policy that affected all women so [its] suspension is an historic victory for women's equality in sport."

    Chand, on the left, after winning a silver medal on the 200-meter race at the Asian Athletics Championship in 2013.

    Manjunath Kiran / Getty Images

    "Testosterone certainly matters biologically in the performance of athletes," Alice Dreger, a bioethicist at Northwestern University, told BuzzFeed News by email.

    "That said, to limit women to a certain level of testosterone, and not men, is to act as if testosterone naturally belongs to men and not women," Dreger added. "That's weird. And I'm not sure why it isn't also sexist."

    Things get murkier in the case of elite athletes, where extraordinary biology is the norm. For example, although just 1 in 20,000 women in the general population are born with a Y chromosome (typically the marker of a man), in elite female athletes that number is closer to 1 in 420, according to Eric Vilain, a medical geneticist who researches disorders of sex development at UCLA.

    As scientists learn more and more about the many ways in which biological sex is a messy spectrum rather than a tidy binary, it's become increasingly difficult to determine where — and whether — to draw a gender line in sports.

    The problem has been around since the 1930s, when female athletes were subjected to physical inspections in the nude, to root out so-called sex impostors.

    In the late 1960s the IOC began a "more dignified" testing for sex based on chromosomes, but perplexingly, XY females cropped up all over the place, and the protocol was ditched in 1999. Since 2011, testosterone was the only marker used to differentiate between the two sexes in sports.

    "It is an imperfect marker in the sense that it does not explain all the sex differences in performance," Vilain told BuzzFeed News via email, citing other physiological differences, such as skeletal shape, that can confer an athletic advantage. But, he says, "it is one of the best markers we have that is both relevant to athletic performance and very different between men and women."

    For Vilain, who advised the IOC on its testosterone policy, the rules are there to help the majority of women trying to compete on a fair playing field. "Separating men and women in sports competition allows women to win," he said.

    Chand's win will "push authorities to rely on declaration of gender," Vilain added. "And that would be a disservice to the vast majority of women who want to compete on a fair basis."


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    Forget everything you know about the Bills.

    In 2014, Buffalo had one of the league's most dominant and exciting defenses.

    Just ask Marcell.

    instagram.com

    The defensive line is what dreams are made of.

    The defensive line is what dreams are made of.

    Quarterbacks don't have time to think, let alone make their reads and pass.

    Tom Szczerbowski / Grant Halverson / Tom Szczerbowski / Rick Stewart / Getty Images

    Seriously, all four members of that line made it on NFL Network's Top 100.

    Seriously, all four members of that line made it on NFL Network's Top 100.

    This list is voted on by the players. Who knows better than the pros?

    BuffaloRumblings.com / Via buffalorumblings.com

    Typically, productive seasons are followed by a lot of turnover in personnel. This offseason, Buffalo's defense only lost one member of that elite unit.

    Typically, productive seasons are followed by a lot of turnover in personnel. This offseason, Buffalo's defense only lost one member of that elite unit.

    Da'Norris Searcy will surely be missed in Buffalo. But here's a silver lining: he was out with an injury in week 15. In that game, his backup, Bacarri Rambo, picked off Aaron Rodgers twice. Here's the kicker: Rodgers only threw five interceptions all season.
    Side note: Buffalo also lost Kiko Alonso. But for argument's sake, Kiko Alonso didn't play a single snap last year.

    Rick Stewart / Getty Images


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    Early Monday, Mayor Marty Walsh said he would not sign a contract that would have taxpayers pay for budget overages.

    Boston will no longer contend to host the 2024 Olympics.

    Boston will no longer contend to host the 2024 Olympics.

    Bruce Bennett / Getty Images

    Early Monday, Mayor Marty Walsh announced he would not sign a contract that would leave Boston taxpayers responsible for excess costs to host the Olympics until he had a better understanding of the proposed budget of hosting the events.

    In a statement, Boston 2024 Chair Steve Pagliuca said, "Today after consulting with Mayor Walsh and Governor Baker, Boston 2024 and the United States Olympic Committee have made a joint decision to withdraw Boston's bid to host the 2024 Olympic and Paralympic Games."

    By Monday afternoon, it was announced that Boston would no longer pursue hosting the Olympics. The potential to host the games was unpopular among Boston residents.

    This was reflected in a statement by USOC CEO Scott Blackmun:

    Notwithstanding the promise of the original vision for the bid, and the soundness of the plan developed under Steve Pagliuca, we have not been able to get a majority of the citizens of Boston to support hosting the 2024 Olympic and Paralympic Games. Therefore, the USOC does not think that the level of support enjoyed by Boston's bid would allow it to prevail over great bids from Paris, Rome, Hamburg, Budapest or Toronto.

    Despite the loss of Boston's bid, the USOC asserts that it would "would very much like to see an American city host the Olympic and Paralympic Games in 2024."

    Los Angeles, a runner-up in the USOC's decision in January, could be the new bid selection.


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    Vroom, vroom!

    It has become somewhat of an annual tradition for drifter Anton Avdeyev and his 5-year-old son to go out drifting and record his incredible reactions and post the videos on YouTube. This year, little Timofey does NOT disappoint.

    youtube.com / Via youtube.com

    Heads up, Timofey!

    Heads up, Timofey!

    Toxa Avdeyev / Via youtube.com

    Once he was ready to go, it was time to get to driftin'...

    Once he was ready to go, it was time to get to driftin'...

    Toxa Avdeyev / Via youtube.com

    He sure did deliver this time around.

    He sure did deliver this time around.

    Toxa Avdeyev / Via youtube.com


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    That’s right. You’ll be able to play as the Terminator in the upcoming WWE 2K16 video game.

    On Monday, 2K released a new game trailer for WWE 2K16, featuring Arnold Schwarzenegger as the Terminator.

    On Monday, 2K released a new game trailer for WWE 2K16, featuring Arnold Schwarzenegger as the Terminator.

    Schwarzenegger was inducted into the WWE Hall of Fame back in March.

    Facebook: WWEgames

    In the trailer, Schwarzenegger re-creates the famous scene from Terminator 2: Judgment Day where he walks into a bar naked.

    In the trailer, Schwarzenegger re-creates the famous scene from Terminator 2: Judgment Day where he walks into a bar naked.

    youtube.com

    youtube.com


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    The four-time Super Bowl champion has lost his appeal against his four-game suspension for his alleged involvement in the deflation of team footballs to gain a competitive advantage.

    Jamie Squire / Getty Images

    Tom Brady's four-game suspension for his alleged involvement with the deflation of footballs used during the 2014 AFC championship game has been upheld, the NFL announced today.

    In the NFL release on the decision, the league said that Brady "destroyed" his cell phone after the investigators had requested "access to text messages and other electronic information" from it. The league cited this as "important new information" that informed their decision to uphold the suspension.

    "Rather than simply failing to cooperate," Commissioner Roger Goodell said, "Mr. Brady made a deliberate effort to ensure that investigators would never have access to information that he has been asked to produce. Put differently, there was an affirmative effort by Mr. Brady to conceal potentially relevant evidence and to undermine the investigation. Mr. Brady's conduct gives rise to an inference that information from his cellphone, if it were available, would further demonstrate his direct knowledge of and involvement with the scheme to tamper with the game balls prior to the AFC Championship Game."

    In a meeting, Brady claimed that he periodically instructs his assistants to "destroy" his cell phones for privacy reasons.

    The NFL Player's Association will appeal the decision to federal court. Before the NFLPA could file the lawsuit in a traditionally player-friendly district in Minnesota, the NFL filed a motion for a federal court in Manhattan to uphold their decision.

    In a statement, the NFLPA said: "The fact that the NFL would resort to basing a suspension on a smoke screen of irrelevant text messages instead of admitting that they have all of the phone records they asked for is a new low, even for them, but it does nothing to correct their errors."

    The Patriots said they "are extremely disappointed in today's ruling by Commissioner Goodell," and called the punishment "excessive and unprecedented."

    "It is incomprehensible as to why the league is attempting to destroy the reputation of one of its greatest players and representatives."

    Brady was suspended — and the Patriots were fined $1 million — after an NFL-commissioned report by attorney Ted Wells concluded that Brady was at least "generally aware" that two locker-room attendants, John Jastremski and Jim McNally, had allegedly used needles to deflate Patriots footballs to give the team a competitive advantage. The Wells Report also suggested that Brady was not only aware, but might have orchestrated the scheme.

    The report did not find Patriots owner Robert Kraft or coach Bill Belichick to be involved in, or aware of, the goings-on. Brady, for his part, has denied involvement since the time the investigation was announced. He immediately appealed the suspension.

    The Patriots released an annotated rebuttal to the findings of the Wells Report, asserting that its findings are "at best, incomplete, incorrect and lack[ing] context." The team claimed that the Wells Report had not properly interpreted the science behind weather-related air pressure and that text messages between Jastremski and McNally had been taken out of context and assigned intent and tone without evidence. One text message, in which McNally referred to himself as "the deflator," was explained as a reference to his attempts to lose weight. That suggestion was widely mocked, and quietly removed from the rebuttal because it had "detracted" from the overall purpose of the review.

    In June, Brady met with NFL Commissioner Roger Goodell for 10 hours at league headquarters in New York to appeal his suspension. Prior to the meeting, the NFL Players Association, on behalf of Brady, had requested that Goodell recuse himself as the sole arbiter of Brady's final suspension. Few, if any, details of Brady's meeting with Goodell have leaked to the media — a rare event.

    Speculation that Brady's suspension would be reduced intensified after Cowboys defensive end Greg Hardy — who allegedly assaulted his then-girlfriend and threw her onto a pile of guns — had his suspension reduced from 10 games to four.

    The NFL's 20-page decision is below:


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    “I will not allow my unfair discipline to become a precedent for other NFL players without a fight.”

    Ronald Martinez / Getty Images

    After the NFL announced on Tuesday that it would uphold Tom Brady's four-game suspension for his alleged involvement in the deflation of footballs, the New England Patriots quarterback responded to the decision with a lengthy Facebook status update.

    "I am very disappointed by the NFL's decision to uphold the 4 game suspension against me," he wrote Wednesday morning. "I did nothing wrong, and no one in the Patriots organization did either."

    Brady said that despite having participated in "hours of testimony" over the course of six months, Commissioner Roger Goodell decided not to change his four-game suspension on the grounds that he was "generally aware" of his misconduct.

    "The fact is that neither I, nor any equipment person, did anything of which we have been accused," Brady wrote.

    His defense was detailed; Brady wrote in several paragraphs that he was disappointed with Goodell's decision, and said that allegations of his wrongdoing went seemingly unchallenged.

    He explained in great detail the issue of his cell phone; the NFL believed Brady deliberately destroyed it in order to hinder investigators' access to his text messages and other relevant information surrounding the alleged deflation.

    "To suggest that I destroyed a phone to avoid giving the NFL information it requested is completely wrong," he wrote.

    Brady added that he submitted "detailed pages" of his cell phone records and emails that had been requested by investigators in order to "try and reconcile the record and fully cooperate with the investigation" after the NFL first handed down his game suspensions in May.

    "There is no 'smoking gun' and this controversy is manufactured to distract from the fact they have zero evidence of wrongdoing," he wrote.

    The quarterback acknowledged that he respected Commissioned Goodell's authority, but said that he needed to respect his rights as a private citizen.

    "I will not allow my unfair discipline to become a precedent for other NFL players without a fight," he wrote.

    Read Brady's full statement here.

    View Video ›

    Facebook: TomBrady


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    Patriots owner Robert Kraft delivered an explosive statement about Tom Brady’s punishment Wednesday morning. He was followed by coach Bill Belichick.

    Patriots owner Robert Kraft went scorched earth against the NFL during an early morning press conference about the NFL's decision to uphold Tom Brady's four-game suspension.

    Patriots owner Robert Kraft went scorched earth against the NFL during an early morning press conference about the NFL's decision to uphold Tom Brady's four-game suspension.

    Patriots

    Kraft, a longtime friend of NFL Commissioner Roger Goodell, said he found yesterday's decision to uphold Tom Brady's four-game suspension "unfathomable."

    Coach Bill Belichick, who appeared in his signature hoodie, declined to answer questions regarding Brady. He told reporters most of their questions had "already been addressed," and that they'd just heard from Kraft, so they should "go back and check their notes."

    Kraft twice apologized to Patriots fans for accepting the league's $1 million fine and loss of a first-round draft pick, explaining that he believed it would push the NFL to soften on Brady's suspension.

    "It is routine for discipline in the NFL to be reduced upon appeal in the vast majority of these incidents," he asserted. In most of those cases, the league has "tangible evidence" to support the sanctions, and "still the initial penalty gets reduced."

    "Six months removed from the AFC Championship Game, the league still has no hard evidence of anyone doing anything to tamper with the game balls," Kraft noted. "I continue to believe and unequivocally support Tom Brady."

    On Tuesday, the NFL suggested that Brady had "destroyed" his cell phone when asked to turn it over to investigators, and that this decision weighed in to their decision to uphold the four-game suspension.

    During his presser, Kraft pointed to a headline that made Brady's cell phone the focus of the story, and called its intentions "nefarious." The team turned over the cell phone and other relevant documents for "every non-NFLPA" employee, Kraft said, Bill Belichick's included.

    Kraft said he'd accepted the $1 million fine and loss of a draft pick to keep this matter out of the hands of lawyers, and to "return the focus to football." But yesterday, the NFL filed a pre-emptive motion in Manhattan for a federal judge to support their decision to uphold Brady's suspension. "The league took this matter to court," Kraft said. However, it has been reported for weeks that Brady and the NFLPA had planned to take their case to a federal court if the suspension was not eradicated entirely.

    Early Wednesday, Tom Brady posted an extensive rebuttal to the league's decision on his Facebook page. "I did nothing wrong, and no one in the Patriots organization did either," the quarterback said.

    The NFL's handling of Deflategate, from start to finish, "has been frustrating and extremely disconcerting," Kraft said. "I was wrong to put my faith in the league."


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    The British media would look very, very different each summer.

    The number of people reading the BBC Gossip Column could go through the roof.

    The number of people reading the BBC Gossip Column could go through the roof.

    BBC / BuzzFeed

    Those long, rambling Daily Mail headlines could become even longer...

    Those long, rambling Daily Mail headlines could become even longer...

    Daily Mail / BuzzFeed

    The Sky Sports News Twitter feed might get a bit boring, though...

    The Sky Sports News Twitter feed might get a bit boring, though...

    Twitter / BuzzFeed

    The Guardian's Rumour Mill column would be even more brutally honest than it already is.

    The Guardian's Rumour Mill column would be even more brutally honest than it already is.

    Calm down, Barry, it's going to be okay.

    Guardian / BuzzFeed


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    The network is packaging its TV commercials and digital ones together for the first time ever.

    David J. Phillip / AP

    Super Bowl 50 will be a milestone for the big game, and for advertisers as well.

    CBS will for the first time stream the flashy commercials that accompany the event live online, the network said today, confirming news that was first reported by Variety.

    That's big news for connoisseurs of the annual Super Bowl commercial extravaganza, and for the advertising industry as well. Previously, on-air ads and live stream ads were sold separately, and advertisers weren't required to buy both. Now CBS is changing that.

    The conflation of TV and online commercials could send Super Bowl ad spot prices to record highs. Variety reports that 30-second national spots could rise to $4.7 million. For the 2015 Super Bowl — broadcast by NBC — 30 seconds cost $4.5 million, but the online streaming ads were sold separately, and at a lower rate. The rates were different because NBC only had 2.5 million unique viewers online, as opposed to the 114 million that watched live on television.

    However, that 2.5 million was up 9% from the 2014 Super Bowl, and was a 19% jump from 2013. And with online streaming becoming more increasingly more commonplace, it's likely to grow even larger by Super Bowl 50.

    Variety reports that advertisers will not be allowed to opt out, and some — like Pepsi and Anheuser-Busch — are already committed to sponsoring the broadcast.


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    Harder than you’d think. Unless you fly a lot…


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